Why robots won’t take over PR
The robots are coming! At least to the journalism industry – specifically earnings and crime reporting. Software systems, such as Wordsmith, are writing news reports about corporate financial results...
View ArticleThree mind-hacks to keep calm under pressure
The role of a marketer or communicator can be stressful. Reputations and revenues are at stake, budgets can be significant, deadlines short, outcomes uncertain and scrutiny high. It’s fun – but it can...
View ArticleLeaving LEWIS after 20 years
After twenty years, I am leaving my PR agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is about three years. So I thought I’d take this chance to...
View ArticleFive lessons from starting a new PR firm
Firebrand is now a month old. We’re signing up our first clients, hiring our first team members, and getting the systems in place. Agency life is a rollercoaster, so right now after the big climb to...
View ArticleFive more lessons from starting a PR agency
As you know we’re starting a PR agency called Firebrand. So far things are going well – we’re working with some wonderful clients, with a clutch of exciting prospects and had a huge number of...
View ArticleHARO under fire for unverified sources
Help A Reporter Out (or HARO) is a tool used by journalists to find sources, and by communications teams to pitch experts. The reporter writes a brief summary of what they need, and these are sent to a...
View ArticleWho is your target client?
When we started Firebrand, I was often asked ‘who is your target client?’ In the first few weeks, I found this an odd question – ‘well, anyone really.’ But it’s one that needs answering if we’re to...
View ArticleAdvice to public relations job seekers
Like many good PR agencies, we’re hiring at present, which means we have job ads live and are sharing the vacancy over social channels to attract job-seeking talent. We’ve had hundreds of applications...
View ArticleFive Mistakes B2B Tech Startups Make With PR
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage...
View ArticleFive Reasons to Choose Phone Interviews with Journalists
It’s easy to understand why spokespeople prefer email instead of phone interviews with reporters. Email responses are well-crafted, can’t be misquoted, and are low pressure. A written statement can be...
View Article
